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Amateur athletes take Gatorade’s sweat test | Canadian Grocer

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in July
By Michelle DiPardo/Marketing | July 08, 2015

Gatorade is urging amateur athletes to give it their all with “The Sweat Machine.”

The custom-designed vending machine equipped with touch sensors that measure a person’s heart rate and biometrics to determine how much they’re sweating, dispenses a free Gatorade to individuals that work out the hardest.

http://www.canadiangrocer.com/top-stories/amateur-athletes-take-gatorades-sweat-test-55476
 

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